

Why do most negotiations descend into a war of positions?
- VIDEOS
By Michel Ghazal
Unfortunately, trench warfare is the daily lot of many negotiations. Thanks to the Mutual Gains Strategy, the negotiator has concrete tools at his or her disposal to avoid getting into the trenches and to help the other side to get out of them.
See also


Neutralising toxic personalities: an essential business skill
- 14 May 2025 10:59 am-
- NEWS /
The news In our professional environments, we all come across difficult profiles. But how do we deal with these toxic personalities, who undermine trust, slow down decision-making and have a negative impact on the atmosphere at work? The training...

Learn the secrets of successful negotiation at work and in your personal life
- 19 February 2024 9:39 am-
- VIDEOS /
By Michel Ghazal
Contrary to some prejudices, you are not born a good negotiator, you become one.
It is an expertise that you can learn and develop, day after day,
by practising it in all situations of your professional life.